An Ice Cream Tour of Seven Offices for Guerilla Marketing
A surprise visit to seven of a promotion agency's client offices, announced on Twitter before we arrived.
Guerilla Marketing, a print distribution and event promotion agency with more than fifteen years' experience in England's major cities, wanted to treat the companies it works with.
They asked us to drive around central Manchester and MediaCityUK, stopping at seven client offices. A Twitter alert went out before each visit to warn people we were coming, which built up real anticipation. By the time we arrived, people were ready and waiting.
Everyone enjoyed having their working day interrupted by an ice cream van, and the clients were left feeling genuinely treated by the agency.
A client-appreciation tour is one of the most effective ideas we run for businesses. We did something similar for the Cresta Court Hotel in Altrincham, visiting 11 offices in one day.