Brand Showcase at the Etihad Stadium for AGD
Drawing the crowd for a London marketing agency's showcase at the home of Manchester City.
London marketing agency AGD was staging a showcase event in Manchester in partnership with Manchester City, and hired a van to create a buzz at the Etihad Stadium.
Blue skies meant a queue formed almost as soon as we opened the hatch, which is exactly what a brand activation needs: people gathered around your stand.
For product launches and activations, an ice cream van is a reliable way to draw footfall and start conversations.